Privacy policy

Effective Date: 1 January 2025

1) Data We Collect

We may collect the following information:

Account/contact details: name, email, phone number, address, and PIN code.

Order/payment details: ordered items, delivery details, order amounts, and payment status from payment partners. We do not store full card or UPI details.

Device/usage details: IP address, browser, pages visited, interactions, and cookies.

Support details: messages, photos, videos, documents, and other evidence you share with us for order support, returns, refunds, warranty, or grievance handling.

Marketing preferences: your choices for promotional messages and updates.

2) How We Use Data

We use your data to:

Fulfil orders, deliver products, and provide services.

Provide customer support, returns, refunds, warranty, and grievance handling.

Send transactional communications such as order updates, delivery updates, OTPs, and service messages.

Send promotional communications where permitted, with opt-out.

Prevent fraud, improve security, and comply with legal requirements.

Improve our website, products, services, analytics, and customer experience.

3) Sharing

We may share relevant data with payment partners such as Razorpay, Cashfree, PayU, and Paytm, courier/logistics partners, technology/service providers, and professional/legal/compliance partners where required.

Service providers are expected to handle data under confidentiality and appropriate safeguards.

We do not sell personal data.

4) Security & Retention

We use reasonable safeguards to protect personal data.

No method of transmission or storage is 100% secure.

We retain data as needed for business, order fulfilment, customer support, fraud prevention, legal compliance, accounting, tax, and statutory requirements.

5) Your Choices

You may request access, correction, or deletion of your data where applicable.

You may withdraw consent where applicable.

You may opt out of promotional communications.

For privacy requests or grievances, contact the Grievance Officer.

6) Children

Our website is intended for an 18+ audience.

If minors use the website, it should be under parent or guardian oversight.

7) Cross-border Processing

Some service providers may process data outside India. Appropriate protections and safeguards will be applied where required.

8) Changes

We may update this Privacy Policy from time to time.

Updates will be posted with a new Effective Date.